Responsible for the management and promotion of this much loved Irish whiskey brand across primary social channels. Evolving social strategies based on insight to increase volumes and strengthen brand engagement.
Dating back to 1844, Teacher's whisky is one of the best loved, blended Scotch whisky brands. The brief was to develop a communication platform to support the Scotch credentials and International spirits status.
The Kilbeggan distillery is the oldest licenced distillery in Ireland dating back to 1757. With a resurgence of interest for Irish whiskey, an integrated approach to communications was required to attract new audiences to the Emerald Isle.
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