Irish whiskey (new and old) are enjoying a much deserved up hill trend and this is set to continue. During this time, a need was identified to strengthen the Kilbeggan Distilling Co.’s online presence and promote Ireland’s oldest licensed distillery.

With the primary focus on strengthening the brands social platform – it was critical to realign and promote a consistent positioning for the brand. Business objectives were to drive footfall to the distillery with communication objectives to increase brand awareness, and create brand advocacy.

Supported with a robust website & CRM programme to reward people for their loyalty, this much loved brand was able to provide something of value within the digital sphere to differentiate it from the competitive market.

An agile approach was taken to adapt to market conditions alongside measurable objectives that showcased positive results.